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Sales AboutFACE, Inc. | Ottawa, ON

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Meet Terry Ledden

Your local Sandler trainer in Ottawa and Toronto, Ontario

Terry Ledden has been an award-winning sales enablement and performance consultant and trainer since 1999.

Managing Partner of Sales AboutFace, Inc. in Ottawa

Here’s what some of his clients have to say:

  • Working with Terry, my group has experienced a 53% increase in sales
  • We’re on track to double our results compared to last year
  • Terry and his Sandler Selling system have had a career saving impact on my life
  • My team has had their best year ever in billings due to the work Terry has done over the past year
  • The salespeople we’ve hired using Terry’s system have outperformed almost every salesperson we’ve hired previously
  • We have increased or closing rate by over 60% in the first year

About Terry Ledden

Terry is President and founder of the sales performance and development firm Sales AboutFace Inc. and Canadian authorized licensee of US based Sandler Training. He and his international team are recognized for delivering serious sales results for the serious and decisive leader.

As a professional sales performance consultant, trainer and coach for 20+ years, Terry has dedicated himself to the significant improvement in the long term job performance, sales production and financial success of committed Canadian businesses and sales professionals. His advice can be heard regularly on CFRA and TSN Radio in Ottawa and he speaks regularly on the topic of sales performance growth and sales management.

As VP of Holden International

As former VP of Chicago based sales training firm Holden International from 1992 to 2001, he has led sales performance change across numerous organizations in the telecom, professional services and manufacturing sectors world-wide. Some of his international clients included EDS, Sprint, Intel, HP, Ernst & Young, CN, Canada Post, Bell Canada.

How Terry Started

Terry spent the first 15 years of his career in sales, sales management and product marketing in the telecommunications industry where he introduced common sales and sales management processes, standards and strategies across multiple telecom organizations throughout Canada.

Board Member of the Royal Ottawa Hospital Foundation

Witnessing the levels of work stress associated with sales and business and the resulting rate of casualty on people and families, Terry has served on the Board of the Royal Ottawa Hospital Foundation helping to raise awareness and support for the issue of mental health within business and the community at large.

Terry's Support System

To channel stress in his own life Terry relies on the support of his faith, his family and personal play time pushing the comfort zone on the snow in winter and on the pavement in summer at places like Calabogie Motorsport Park, Mosport and Circuit Mont-Tremblant.

“Sandler training is working and I barely have a moment to spare. I can’t even begin to describe the difference in my sales life. I have control, I have confidence, and I have a measurable system. I’ve set more appointments with less calls than ever before. I’ve lost almost all my cold call anxiety. Being able to pick up the phone, dial a prospect, and not be afraid or feel like I have to ask permission to do my job - that alone is worth its weight in gold.

Sandler is the best buying decision I have ever made.”

Alexis L. Evans, Business Development Executive
Manifest Solutions

Connect with Terry Ledden

Terry Ledden is a frequent guest expert contributor for the Sandler national business solutions Blog, as well as a recognized expert in the Ottawa and Toronto areas.


Read the blog